You don't need more leads. You need more matters worth taking.

The wrong ones get filtered before they reach you. The right ones get answered in seconds, and booked.

Clarence Ling to camera in the Marketlytics brand video.
What Marketlytics does for law firms 30 sec View on LinkedIn
Every enquiry The ad screenswrong fit filtered out Answered in secondswhere they used to go cold Qualified & booked

Two leaks decide who gets the good matters.

If your inbox is busy but your calendar isn't, you don't have a lead problem. You have a fit problem.

The wrong enquiries come in

Worth taking Wrong fit, paid for anyway

The right enquiries go cold

The firm down the roadreplies in 5 min Signed
Your enquiry formreplies next business day Gone

Most agencies fix the first one. I fix both. The second is where the money goes.

Reply inside 5 minutes and you're about 21 times more likely to qualify an enquiry than at 30 minutes.

Reply at 5 minutes
Reply at 30 minutes
Relative odds of qualifying that enquiry

Not thirty hours. Thirty minutes.

MIT / Lead Response Management study, published research. This is why the intake half of the system exists.

One person runs both ends.

Campaigns bring the right ones in. AI answers them in seconds. Nothing waits in between.

The front end: the right enquiries in

The screening starts in the ad, so the wrong fit never reaches your desk.

Litigation, criminal
Google searchSEO
M&A, immigration
LinkedInMeta
Family, personal injury
Custom mix
How your clients look for you decides the channel

The back end: nothing goes cold

No receptionist is sitting by the inbox at 9pm. A system is.

  1. 2:14amEnquiry lands
  2. 10 secAnswered
  3. Qualified
  4. Consultation booked

Typical firmreplies next business day

Missed-call text back AI receptionist SMS + email follow-up Website chat Voice agents, only when they meet the bar

Built for a law firm, not a shop

  • No legal adviceIt says so, plainly
  • Conflict triggersFlags what you cannot take
  • Consent loggedEvery enquiry, recorded
  • Data minimisedOnly what the matter needs
  • Human takeoverAt any point in the chat

One campaign, documented.

A Western Australian family law firm charged for the first consultation instead of giving it away. The fee did the filtering.

Of the enquiries, who paid to attend

Enquiries 121
Booked and paid consultations 23

What it cost, what it returned

$1,641Ad spend
$7,590Consultation fees, six weeks

Before a single ongoing matter was signed. By the firm's own valuation, a seven-figure pipeline.

Also on the books AMK Lawyers Frichot Lawyers

Book a discovery call Ask about your practice area. I'll show you the comparable numbers.

Run by a lawyer who chose marketing.

I qualified as a lawyer, then chose marketing. So the words are written inside the rules your bar holds you to, not guessed at.

  • Compliance-safe creativeWritten to the advertising rules from day one
  • Plain-language strategyExplained in full before you sign anything
  • Spend-to-return forecastYou see the numbers before you commit a dollar

What this is

  • A specialist legal marketing partner, run by a lawyer
  • A qualified-lead system that screens at every step
  • Forecasts before spend
  • Full funnel, including intake and follow-up
  • Compliance-safe creative from day one

What it is not

  • A generalist agency that treats law like any other industry
  • A volume lead mill
  • A “wait six to twelve months” operator
  • A set-and-forget ads vendor
  • A shop that learns advertising rules after a complaint

Start where you're leaking.

Two ways in, one for each leak. Both are fixed in scope, priced in writing, and explained in plain language before you sign anything.

If the wrong enquiries come in

Legal Lead Booster

The strategy piece. Built for your practice area, briefing to debrief in about a week.

  1. Briefing call
  2. Channel selection for your practice area
  3. Three campaign angles, written to the advertising rules
  4. Spend-to-return forecast, debriefed in plain language

If the right ones go cold

Intake Audit then the Legal Lead Machine

Measure the leak first, then close it. Runs on its own, without touching your ad spend.

  1. How fast your firm actually answers, after hours included
  2. Where enquiries go quiet, and what that costs
  3. The Machine goes live: answered in seconds, followed up, booked

Both end the same place

Campaigns and intake managed month to month, one person accountable for both ends

Watch how a case gets lost.

Clarence Ling on a $41,000 case lost overnight to a faster firm.
A $41,000 case, lost overnight 23 sec View on LinkedIn
Clarence Ling on the wrong-fit enquiry that cost a construction firm an afternoon.
The wrong lead that ate an afternoon 2 min 51 View on LinkedIn
Clarence Ling on the five minute window after every enquiry.
The five minute window 2 min 49 View on LinkedIn

Clarence on LinkedIn

Ask the question that's stopping you.

It answers from my notes: cost, timelines, compliance, what the AI will and won't do. Same assistant your firm would get. Test it.

Marketlytics assistant Not legal advice. Nothing you type is stored or sent anywhere.

Book a discovery call.

  1. 20 minutesNo pitch, no follow-up chase
  2. Your two leaks, mappedWhere your firm is losing good matters
  3. The strategy, in plain wordsBefore you're asked to sign anything

Prefer the phone? 1800 736 766

Pick a time

The scheduler opens in a new tab. Every slot is confidential and obligation-free.

Book a discovery call

Straight answers.

Do I have to commit to anything on the call?

No. Twenty minutes, and you leave knowing where your firm is losing good matters either way. If it is not a fit, I will say so first.

What will it cost?

Pricing depends on your practice area and channels, so I confirm it on the call. The structure does not move: a fixed-fee strategy piece, management priced in writing before you start, and a forecast before you spend a dollar.

Is the AI safe for a regulated profession?

It was built for one. It never gives legal advice, and it says so. Conflict triggers, consent logged, minimal data collection, and a human can step in at any point.

How quickly does it start working?

Strategy work turns around in about a week. Campaigns produce data from the first week they run. The family law campaign on this page did its work in six weeks.

What if my problem is only the follow-up?

Then we fix only that. The intake side runs on its own, without touching your ad spend. Most firms find the gap is worth more than the extra leads.

Where do we start?

With whichever leak is costing you more. If the wrong enquiries are coming in, start with the Legal Lead Booster, the strategy piece. If good enquiries are going cold after they arrive, start with the Intake Audit, which leads into the Legal Lead Machine. The discovery call works out which one that is.

Do you work with firms outside Australia?

Yes. Australia, the United Kingdom and the United States. The advertising rules differ by jurisdiction, which is exactly why a lawyer writes the creative.

Find out where your firm is leaking matters.